Adidas Ozweego x End. Clothing Launch
Task: Create exciting teaser and launch content for the adidas Ozweego trainer on end.’s socials.
Idea: Targeting Gen Z, we created an idea that focused on their love of nostalgia by combining elements of the 90s aesthetic with a cutting edge tech influence of the modern day that brings Ozweego’s heritage and future together.
Execution: Working with the Senior Art Director, we concepted and delivered the social teasers, launch assets and in-store outputs.
The first iteration of the idea where we played with a more obvious DNA design, showing the trainer emerging from low tech to high tech for social.
The final output put a lot more focus on the newer tech elements of the shoe but combined this with the more retro looking typeface that nods to the shoe’s heritage.
Teaser video and launch post that went live on End’s grid and stories to announce the launch.